FOCUZ

Manage your entire incentive chain in a single product.

SEEDZ Focuz is the solution that centralizes Rebate and channel sales-force rewards.

EngagementTargets in the rep's app
ReconciliationRebate calculated with no spreadsheet
GovernanceNative tax compliance
Embedded AI
SEEDZ Focuz on a laptop: final campaign summary with total points, participants and sell-through progress

One platform, two modules, eight operating fronts.

The incentive engages whoever recommends your brand at the counter. The rebate ensures every cent paid to the channel has a rule, a contract and an auditable reconciliation. In Focuz, both run on the same sell-in and sell-out base.

Does your channel budget generate sales, or just spreadsheets?

Manufacturers invest millions in campaigns and trade agreements with no visibility into the operation. The money stops with the dealer owner, manual reconciliation creates hidden losses, and off-the-books payment opens up tax and labor risk.

70% of farmers decide their purchase based on the counter rep's recommendation.

Without visibility into targets, the rep operates with no strategy and ends up recommending the competing brand.

Rewarding directly through an individual's CPF creates 47.5% tax exposure (IRPF + INSS), plus fines of 75% to 150%.

Tracking targets and rebate in a spreadsheet is unworkable: ~88% contain serious errors and leak up to 8% of the amount paid.

Sell-in and sell-out on different systems prevent any reliable audit of the agreement.

Without a view of target vs. actual, the rebate ends up rewarding poor performance and eroding margin.

Where Focuz pays for itself.

+43% in target achievement

With daily dashboards and clear goals right on the rep's phone.

100% tax protection

Native IRPF and INSS handling, with an immutable record of every approval.

−85% rework

Less accounting effort spent reconciling campaigns and rebate, no longer dependent on spreadsheets.

Up to 4% of revenue recovered

Rebate and reimbursement value that's typically lost every year to manual processes.

55.3% of dealers nationwide

Already use the platform, which brings together nearly 90% of agribusiness's technical sales force (RTVs/CTVs).

The counter rep is who decides the sale.

Focuz puts your brand in the hands of whoever recommends it — with every cent paid under a rule, and traceable.

From the agreement's rule to the incentive in the rep's account.

Set up campaigns and agreements

Targets, accelerators, featured products, commission tiers and rebate policies in a visual interface, no code required.

Engage the chain

The channel reports sell-through and the RTV rep tracks it in real time in the app, with an earnings simulator and ranking.

Reconcile and approve without spreadsheets

Sell-in and sell-out reconciled: campaign and rebate processed in seconds, with multi-level approval on record.

Pay with compliance

Taxes withheld at the source, with balance redemption through the app or the exclusive agribusiness marketplace.

Sophisticated rules engine

  • Multiple periods and accelerators
  • Cross rules: product × featured rep
  • Reconciliation processed in seconds

Tax compliance

  • IRPF and INSS calculation and withholding at the source
  • Issuance of income statements
  • End of labor liability from prizes paid via CPF

SEEDZ Focuz app for reps

  • Earnings simulator in the RTV's pocket
  • Real-time target progress
  • Earnings per liter/kg sold, always visible

Tactical sell-out dashboards

  • Full visibility into market intelligence
  • Analysis of which channels convert best
  • Campaign course-correction while the season is still active

Digital contracts

  • Creation and versioning of rebate policies
  • Integrated digital signature
  • Auditable history of every change

Automatic reconciliation

  • Integrated sell-in and sell-out management
  • Rebate calculation with no manual intervention
  • Automatic reconciliation every cycle

Margin dashboard

  • Actual vs. projected margin
  • View by channel, region and product
  • Comparison by period and by season

Multi-level approval flow

  • Approval limits configurable by value and by channel
  • Automatic pending-approval notifications
  • Permanent record of every decision

Ready to engage the channel and protect your margin?

Talk to a specialist and see Focuz running with the reality of your own campaigns and trade agreements.

Schedule a demo

Integrations

Simple, direct integration.

+350 systems integrated via API

Ready-made templates

Less complexity when connecting.

Built for agribusiness

TOTVS (Protheus), Siagri, SAP, Agrotis, Salesforce and more.

Every campaign, one step ahead.

Focuz runs with SEEDZ Aurora built in: read reconciliations and rankings in real time, and act before the cycle closes — without leaving the dashboard.

Flags who's off target

Points out channels and reps at risk before the close.

Suggests campaign adjustments

Recommendations based on live ranking and margin.

Responds in seconds

Natural-language queries about agreements and reconciliations.

Still have questions?

What manufacturers and channels ask before launching their first campaign and migrating rebate to the platform.

From kickoff to go-live, 30 days on average. Subsequent campaigns and agreements are configured in hours by the manufacturer's own team.
Yes. They're two modules on the same sell-in and sell-out base: the campaign pays the frontline rep and the rebate pays the channel, with reconciled tracking and a single view of margin.
Yes. Tiered, linear, by product family, by sell-out target, by region — any model configured with no code, with full contract versioning.
Yes, and it doesn't replace the ERP: we have connectors and integration via APIs, SAP and TOTVS for automated sell-in and sell-out ingestion, returning auditable reconciliation to your finance team.
It centralizes contracts, acceptances, approval limits and payments, eliminating rewards paid without a formal contract and prizes paid via individual taxpayer ID with no tax treatment.
Through the balance accumulated on the platform: the rep redeems directly in the app, and the channel uses the exclusive marketplace certified for agribusiness.

Who it's for

Who's already running on SEEDZ.

Input, crop-protection and seed manufacturers, distributors and co-ops that run incentive campaigns and rebate programs across multiple channels — and need clear targets, auditable reconciliation and payment with no tax risk.

Explore our solutions.

From channel engagement to market intelligence, the SEEDZ ecosystem connects manufacturer, channel and producer.

Let's talk

Reward whoever sells at the frontline. Protect every cent of the agreement.

In 30 minutes, we'll show you how SEEDZ Focuz eliminates spreadsheet errors, protects your company's margin and engages the channel's sales rep.

Agriculture professional checking data on a phone